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Fevrie Tendance: A Radically New Approach to Women's Fashion

Julia Chase's new clothing line features the hottest designs from young, up-and-coming designers.

LOS ANGELES, March 30, 2015 /PRNewswire/ -- Julia Chase of Los Angeles knows all about the pain women feel when shopping for clothes.

Photo - http://photos.prnewswire.com/prnh/20150330/195176
Photo - http://photos.prnewswire.com/prnh/20150330/195175

"For the most part, it's not high quality, it's not exciting and it's the same-old, same-old," Chase, Creative Director for Fevrie, says. "And it's expensive. So I decided to take a new approach to all of this. We're going to produce great, stylish clothing that fits and feels great – at affordable prices."

Her new fashion line is called Fevrie Tendance and is driven by a new generation of forward-thinking fashion designers.

"We carefully selected a handful of young, up-and-coming Parisian designers who want to make a change in fashion," explains Chase. "They're going to provide the latest designs and create unique, trendy and chic styles, straight from Paris runways."

Fevrie (www.fevrie.com) is cutting costs by dealing directly with designers and manufacturing in America, cutting out the middleman without compromising design, fit and fabrication. "I'm always on the hunt for luxurious fabrics that look and feel amazing," Chase says. "We source quality fabrics from all over the world.

"Our project is all about making a quality product here in the USA, giving more job opportunities to Americans who need it."

In order to keep up with the latest fashions and trends, Fevrie is connected with more than 100 fashion bloggers and social influencers. "We want to keep up with pulse of the industry," says Chase.

Another unique aspect of the business is that the clientele are going to help fund it. Chase needs about $20,000 in start-up costs to cover materials, manufacturers, equipment, shipping and marketing.

To generate this capital, she and her team has launched a Kickstarter crowdfunding campaign at www.kickstarter.com/projects/fevrie/fevrie-tendance. The page includes many photos and videos of Fevrie Tendance garments.

"We feel this will help bring Fevrie Tendance to the fore of the fashion front," says Chase. "By supporting this project, women will not only be getting great clothing but will feel they have a stake in the company."

Donations of any amount are welcome. For a $55 contribution, backers will receive a Fevrie Tendance top plus an exclusive membership plan that provides access to the best fashion insights and market rewards.

For $95, you can get any dress or bottom, plus the Fevrie Tendance membership package.

For more, visit www.kickstarter.com/projects/fevrie/fevrie-tendance; the Fevrie Tendance Facebook page, www.facebook.com/FevrieFashion; or the Fevrie website, www.fevrie.com.  

To contact Fevrie, e-mail Julia Chase or call at 818-993-1855.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fevrie-tendance-a-radically-new-approach-to-womens-fashion-300057508.html

SOURCE Fevrie Tendance

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