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| February 8, 2010 01:14 PM EST | Reads: |
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Seventh graph, second sentence of release should read: In a report being issued today, Aberdeen Group notes that “once Monster's acquisition of Yahoo's HotJobs is complete, recruiters will have the ability to tap into one of the world's largest - if not the largest - online resume database. (sted In a report being issued today, Aberdeen Group notes that “once Monster's acquisition of Yahoo's HotJobs is complete, recruiters will have the ability to tap into the world's largest online resume database.).
The corrected release reads:
MONSTER WORLDWIDE POSITIONED TO POWER IMPROVING U.S. EMPLOYMENT MARKET
Innovations, scale and relevance for both employers and job seekers provide more efficient job resources and precise job-matching capabilities; initiatives designed to deliver increased shareholder value
With recent indicators last week showing an improving U.S. employment market, Monster Worldwide, Inc. (NYSE:MWW) has taken decisive steps to play a leading role in a jobs recovery.
The U.S. Department of Labor on Friday announced that the unemployment rate had fallen to 9.7 percent, its lowest rate since August 2009. On Thursday, data from the Monster Employment Index edged down one point for January, as the Index appeared close to emerging from a period of negative annual growth that spans all the way back to January 2008.
“The job market is not out of the woods yet,” said Sal Iannuzzi, chairman, chief executive officer and president of Monster Worldwide. “But the employment-related numbers we’re seeing and our own sales numbers continue to be encouraging. At the same time, we have taken significant steps at Monster to be in the strongest position in the recovery, with innovative tools and the right resources for both employers and job seekers.”
Iannuzzi pointed to three areas where Monster has made significant investments.
Scale and Reach
Monster last week announced that it had entered into a definitive agreement to acquire the assets of Yahoo! HotJobs, a leading online recruitment website, and that Monster and Yahoo! had entered into a three-year commercial traffic agreement under which Monster will become Yahoo!’s provider of career and job content on the Yahoo! homepage in the U.S. and Canada.
The deal promises to significantly increase the number of job seekers coming to Monster. Based on MediaMetrix comScore reporting, HotJobs last year averaged 12.6 million unique visitors per month, some 80 percent of whom are non-duplicative with Monster. In addition, Monster customers will benefit from the new source of seeker traffic: HotJobs brings strengths in healthcare, retail, insurance and finance, to complement Monster’s traditional strengths.
Last week’s acquisition announcement has been embraced by industry observers. In a report being issued today, Aberdeen Group notes that “once Monster's acquisition of Yahoo's HotJobs is complete, recruiters will have the ability to tap into one of the world's largest - if not the largest - online resume database. This should further enhance their sourcing efforts and enable them to better fulfill their organization's needs based on the skills required by their industry.”
Innovation
Over the past two years, Monster has invested significantly in technology, product and infrastructure to provide relevant search results for both employers and job seekers. Its patented 6Sense™ semantic search engine, developed through Monster’s 2008 acquisition of search leader Trovix Inc., powers a suite of new search products including Power Resume Search, Candidate Spotlight and Seeker Job Search (Beta). With 6Sense, recruiters can now quickly and precisely find and target candidates who best meet their hiring needs. For job seekers, 6Sense provides relevant job search results, matching people with opportunities faster and better than ever before.
“Monster’s innovation in search technology marks a big jump beyond simple keyword search,” said Susan Feldman, Research Vice President for Search and Discovery Technologies at IDC. “The value that 6Sense’s technology brings to customers is significant: it saves time, and invites users to explore new avenues they may not have considered. Monster is a first-mover in this search revolution.”
Additionally, Monster is developing professional online networks and has recently integrated the first 20 Monster Communities with the core monster.com site. Developed from the 2008 Affinity Labs Inc., acquisition, the collection of vertical community sites will provide Monster's overall employer and job-seeker base with relevant content and networking features while enabling the Company to increase its online advertising services to a larger, targeted customer base.
“Monster’s active career community sites provide seekers and employers professional networking opportunities and relevant information to assist with job search and matching,” stated Iannuzzi.
Marketing
In conjunction with the launch of its new offerings, Monster has launched an aggressive marketing campaign -- “Get a Monster Advantage”-- showcasing innovative products. At a time when there is a great deal of frustration in the job search and hiring process, the campaign focuses on very tangible ways job seekers and employers can accomplish their goals. Key elements of the campaign include last night’s Super Bowl ad, a related online viral experience, and the announcement of the NFL Director of Fandemonium, a social media driven job search promotion developed by the National Football League and Monster.com.
“This isn’t just the launch of an advertising campaign. It represents a commitment and resources to help people make clear progress in finding the right job,” said Iannuzzi.
In addition to TV, the campaign includes digital ads, social media components and public relations to drive audience engagement, promote the new search technology and increase site traffic. Ultimately, the campaign will help job seekers and employers understand and leverage Monster’s innovative new resources and make better matches.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster®, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, Asia and Latin America, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster's industry-leading products and services, visit www.Monster.com. For more about Monster Worldwide, visit www.about-Monster.com.
Special Note: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the Company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward-looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions or dispositions, competition, and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated into this release by reference.
Published February 8, 2010 Reads 236
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